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Free PDF 2025 Salesforce MKT-101: Build and Analyze Customer Journeys using Marketing Cloud–Unparalleled Reliable Test Practice

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By passing the MKT-101 exam, professionals can demonstrate to their employers and clients that they have the skills and knowledge necessary to create effective marketing campaigns that drive business growth. Build and Analyze Customer Journeys using Marketing Cloud certification can also help professionals advance their careers by opening up new opportunities in marketing, sales, and customer service.

Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Exam is a comprehensive certification that validates a professional’s knowledge and skills in using Marketing Cloud to create personalized customer journeys. Build and Analyze Customer Journeys using Marketing Cloud certification is valuable for marketers who want to demonstrate their expertise and advance their careers. By passing the MKT-101 Exam, professionals can gain a competitive advantage in the job market and bring value to their organizations.

Preparing for the Salesforce MKT-101 certification exam requires a solid understanding of Marketing Cloud and its various features and capabilities. Salesforce offers a range of training resources and materials to help candidates prepare for the exam, including online courses, study guides, and practice exams. Additionally, many third-party training providers offer courses and study materials to help candidates prepare for the exam.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q100-Q105):

NEW QUESTION # 100
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A. Include a "Contact Us" link in the footer.
B. Include a physical mailing address of the company.
C. Use a clear "From" name that is easily recognized.
D. Use animated emojis in subject lines to draw the eye.

Answer: B,C

NEW QUESTION # 101
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email and Journey Overview Dashboard
B. Journey Performance by Email Dashboard
C. Email Performance Dashboard

Answer: A

NEW QUESTION # 102
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. File Drop Automation > Data Extract Activity > File Transfer Activity
B. File Drop Automation > SQL Query Activity > File Transfer Activity
C. Scheduled Automation > Data Extract Activity > File Transfer Activity
D. Scheduled Automation > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION # 103
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

A. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
B. Create a re-engagement campaign for all subscribers asking to opt-in again.
C. Create a list of inactive subscribers and suppress them from campaigns.
D. Remove inactive subscribers from the target population.

Answer: A

NEW QUESTION # 104
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

A. AMPscript
B. External Content
C. Dynamic Content
D. Personalization Strings

Answer: A,B

Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/ampscriptUseCasesRetrieveRSSFeed.htm https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 105
......

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